RelationshipManagementinBanking:PrinciplesandPractice

RelationshipManagementinBanking supportsanddevelopstheneedtobeabletomanagekeycustomerrelationships.Thetextconsidersthenatureofcommercialrelationshipsandhelpthereadersynthesisecomplexfactorsinordertodeveloparobustrelationshipmanagementmethodology.Itwilldrawfrombonafidecasestudiesandexamplesthatcandemonstratekeyrelationshipmanagementconceptsaswellasbringlearningtolifeandshareexamplesofcustomers,goodandbad,fromarangeofdifferentsectors.